Kayla recently had an audition for a commercial print job. Her manager had recently created a photo strip flyer to have on hand as an available marketing tool that could easily show the range of her looks. Luckily, when the casting agent commented that Kayla's submitted headshot made her look "younger," Kayla was able to retreive this flyer to help reposition her likeness in a better light. Although, the photo strip is not an accepted industry standard, additional marketing collateral can help in some cases. We recommend having these available, but only presenting them when the need arises.
No comments:
Post a Comment